Royal Museums Greenwich is one of the UK’s top ten attractions and our brief was to increase visitor numbers to their four sites. Our answer was ‘Don’t be a Tourist, be an Explorer!’ – a solution which makes a virtue of their SE10 location and challenges Londoners and visitors to go beyond the tourist trail and explore.
We then enhanced the campaign with over 100 pieces of video content for digital and social channels, highlighting key sites and key audiences. Visitor numbers were up an impressive 7.5% year on year
