The United Nations world food programme operates in scores of countries around the globe, not just helping to feed local population, but also to combat the causes of hunger – be that famine, poverty, conflict, social tensions or the exclusion of women from the labour market.
We filmed all over the Philippines, making content and collecting real data from real people in real time, in order to prove the efficacy of the UN programs. We shared that content organically in country, raising awareness of the issues and building trust between the UN and the local population.
This innovative programme is now being rolled out in Sudan, Bangladesh and Myanmar.